Learn more about Leading Edge.

Find out why we're experts at providing sales leadership and outsourced sales solutions.

"We’re all about striving to be the benchmark for sales in New Zealand by delivering growth for ambitious brands.  Our people are critical to making this happen, and we continue to work hard to create a highly engaged and high performing sales culture with a real customer focus.  In this world of constant change, it’s all about continually evolving to raise the bar.”

Emma Leslie - General Manager NZ

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Our story

For nearly two decades Leading Edge has provided sales and services solutions for one of New Zealand’s biggest companies, Spark. Now we’re opening our doors to the wider NZ business market to help more companies achieve growth.

Sales is a tough area of business. After becoming a key Spark sales partner we realised that other NZ businesses, both large and small, would benefit from our unique offering too.

We custom build high-performing teams to grow clients businesses. The most important thing to us? Getting hard results that directly affect your bottom line.

We’re a group of sales experts with a broad mix of backgrounds and expertise – this makes us outside-of-the-box thinkers and who challenge the conventions of traditional business practice.

Put simply, we’re bloody good at selling.

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A talented crew is what drives results for clients

It’s largely the team environment that drives success and results for our clients. And why it’s pretty hard to emulate what we do. With 40% of our staff getting promoted from within, we provide the stability, opportunities and rewards that deliver results for clients. If you succeed – we succeed.

We recruit, train and motivate team members drawing from a vast amount of sales experience across our business. We hire people with common values, who are agile and relentless. This means we can turn our hand to any product or service we believe in - for large or small businesses.

What our clients say

Meet our leadership team

Emma Leslie
General Manager NZ


An experienced sales leader who inspires others to come on the journey, Emma has a knack for putting strategic aspirations into action. This award-winning superstar consistently motivates our sales people to exceed expectations, resulting in strong sales and profits for our clients and recognition for our team.

Matt Varcoe
Head of I.T & Operations


Matt's tasked with making the sales engine run as efficiently and quickly as possible. Mr unflappable has been around Leading Edge for 7 years and has experience working in every area of our business from sales to customer service. He's loved by clients and colleagues a like for providing useful insights from complex data and his customer centric operations approach.

AJ Funnell
Head of Spark Sales


AJ's our Head of Sales for our Spark channel. After a career in media, AJ came to Leading Edge to transform one of our toughest locations in Central Otago. After a successful turnaround, he has taken on the challenge to lead the Spark channel to its next level. He is responsible for driving high performance in our biggest sales channel. 

Nicky Procaccini
Head of People & Culture


Nicky's career has taken her around the world, but with a passion for leadership and management development, Nicky’s got the most important job  at Leading Edge, she looks after our people and culture.  She works to understand what drives sales people and helps the team unlock their potential.

Jono Earles
Head of Customer Experience


Jono’s here to drive our customer centric culture.  He’s the guy on the inside making sure our clients expectations are exceeded and ensuring their customers receive an outstanding experience.  A varied career in sales, law and advertising means he has a rich breadth of experience to draw on.

Vincent Solomona
Head of Sales Agencies


One of our top sales experts. Vincent has risen quickly through the Leading Edge ranks. Recently his Spark team was a market leader in one of New Zealand's most competitive regions. Now, together with AJ, he's responsible for driving high performance amongst our agency sales teams.

The company we keep

Goody Logo On Video Logo Smart Trade Logo Genesis Logo Hubspot Logo BBP Logo Spark Digital Spark Business Logo World Solar Putti Salesforce FindMy-Logo.v1
Goody Logo On Video Logo Smart Trade Logo Genesis Logo Hubspot Logo BBP Logo Spark Digital Spark Business Logo World Solar Putti Salesforce FindMy-Logo.v1

Ready to get a team like us on your side? I’d love to hear from you. Make a time with me for a coffee and let’s chat.

Jono Earles, Head of Customer Experience

Get in touch