Learn more about Leading Edge.

Find out why we're experts at providing sales leadership and outsourced sales solutions.
"We’re passionate about creating an environment where people bring their true self to work. By being authentic they engage in a very genuine way that always delivers great outcomes for our customers.” Struan Abernethy – Group CEO
Our story

Our story

For nearly two decades Leading Edge has provided sales and services solutions for one of New Zealand’s biggest companies, Spark. Now we’re opening our doors to the wider NZ business market to help more companies achieve growth.

Sales is a tough area of business. After becoming a key Spark sales partner we realised that other NZ businesses, both large and small, would benefit from our unique offering too.

We custom build high-performing teams to grow clients businesses. The most important thing to us? Getting hard results that directly affect your bottom line.

We’re a group of sales experts with a broad mix of backgrounds and expertise – this makes us outside-of-the-box thinkers and who challenge the conventions of traditional business practice.

Put simply, we’re bloody good at selling.

Our crew

A talented crew is what drives results for clients

It’s largely the team environment that drives success and results for our clients. And why it’s pretty hard to emulate what we do. With 40% of our staff getting promoted from within, we provide the stability, opportunities and rewards that deliver results for clients. If you succeed – we succeed.

We recruit, train and motivate team members drawing from a vast amount of sales experience across our business. We hire people with common values, who are agile and relentless. This means we can turn our hand to any product or service we believe in - for large or small businesses.

What our clients say

Meet our leadership team

Emma Leslie
Head of Sales and Service

Emma Leslie

An experienced sales leader who inspires others to come on the journey, Emma has a knack for putting strategic aspirations into action. This award-winning superstar consistently motivates our sales people to exceed expectations, resulting in strong sales and profits for our clients and recognition for our team.

Barry Williams
Head of IT Australasia

Barry Williams

Barry started his career in sales, and is now responsible for the design and delivery of all information systems and shared technology services at Leading Edge. He's part of a new IT breed that puts our clients' customers at the heart of tech solutions. 

Blair McQuade


Blair’s the numbers guy. He brings a wealth of Financial and Commercial experience across Australia and New Zealand, with more than 12 years in the Telecommunication, Entertainment, Digital and Retail Industries. Blair joined us from Publicis. Sapient, where he previously held the position of CFO. He’s no stranger to senior leadership positions, having worked at Woolworths Ltd, BBC Worldwide ANZ, Vodafone, Optus and Adstream.at.

Nicky Procaccini
People and Culture Business Partner

Nicky Procaccini

Nicky's career has taken her around the world, but with a passion for leadership and management development, Nicky’s now responsible for HR at Leading Edge.
She works to understand what drives sales people and helps the team unlock their potential.  

The company we keep

Goody Logo On Video Logo Smart Trade Logo Genesis Logo Hubspot Logo BBP Logo Spark Digital Spark Business Logo World Solar Putti Salesforce
Goody Logo On Video Logo Smart Trade Logo Genesis Logo Hubspot Logo BBP Logo Spark Digital Spark Business Logo World Solar Putti Salesforce

Ready to get a team like us on your side? I’d love to hear from you. Make a time with me for a coffee and let’s chat.

Emma Leslie, Head of Sales and Service

Get in touch