Growth Strategy.

We identify step-change growth strategies for ambitious businesses looking to scale

The reality is that 62% of New Zealand businesses don’t survive more than five years. That’s a scary truth, but the good news is that you can tip the balance in your favour by adopting a market-led strategy. Unlike other advisors, we don’t focus on internal business improvement; our emphasis is on understanding the market you operate within and identifying opportunities for market-led growth. This will allow you to unlock the potential of your business. We’d love to help your business thrive, so if you’d like to find out more, below are the strategy packages we offer…



Who’s this for?

  • Founder-owned businesses where decisions can be made quickly.
  • Defined and specific business opportunities, E.g. market entry.
  • Businesses operating in an established and well-known value chain.


A report that details your value chain and the players on it, along with several prioritised growth opportunity spaces that you could leverage. Workshops are used as a part of the process and to discuss the final report.

More info



Who’s this for?

  • Businesses where the decision can be made quickly.
  • Those looking to make a step – change e.g. transformation strategy.
  • Complex markets and dynamic value chains.


A detailed description of your value chain dynamic with a list of identified and prioritised growth opportunities. The report can be presented and discussed with the leadership team.

More info



Who’s this for?

  • Highly complex and emerging value chains.
  • Businesses looking for a substantial & transformational step change.
  • Director run businesses where decision making is made at multiple levels.


A bespoke report that fully details the value chain dynamics, the prioritised opportunity spaces & associated business case. Developed using multiple collaboration workshops – and presented to the leadership team and board of directors.

More info

Not sure which Growth Strategy is right for you? Drop us a line and we can answer any question you might have. You can get in touch here.

Three reasons to develop a market strategy.

The market strategy process is a chance to take a step back from the day-to-day and focus on your market to look at what will really be driving change in the future. Critical to this is to be purposeful about your business journey. Part of our process is ensuring that your business is deliberate and informed in selecting the growth journey that you are taking.



Founders who either seek validation of their business opportunity or those who have already established themselves in market but are seeking to upscale their revenue.



Businesses who are in a growth mode but can see their industry maturing now or in the near future. They seek opportunities to diversify or reinvent their offer to capture a new growth curve.



When undertaking a major transaction, e.g. capital raising, acquisitions, divestments, JV’s or exiting. Understanding your market position can impact your business valuation and transaction leverage.

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