Lead Generation/ Basic.


$1,500/month +Media Costs

For SME’s looking to get started in digital lead generation.
See all Digital Lead Generation Packages


  • Initial set up
  • Monthly Google Adwords
  • SEO and Website Audit
  • Monthly Review and Reporting

Let's find you some leads


If you’re new to digital lead generation it can be hard to know what’s involved and where to focus your energy. If that sounds familiar, we can help. We have created this package to help SME businesses to set up and navigate the noisy and crowded digital landscape, empowering them through cost-effective digital marketing to achieve their goals.

Getting started

There are a few simple things you will need to get going in basic digital lead generation.

  • An ideal customer. The beauty of the internet is that you can find almost any type of person, but that can also lead to a lot of wasted time. By knowing the type of client you’re after means we narrow our focus and ensure you get the best bang for your buck!
  • A Website – Digital adverts need to send people somewhere. Having an editable website allows us to create landing pages and forms to capture lead detail and promote your services/products. This can be as simple as a single page, but if you don’t have a website, we can help with that too.
  • A defined product or service. It might sound obvious, but having a defined product or service with tangible benefits enables us to create adverts that work. Whether you are selling car tyres or legal advice understanding the value your product or service brings to a customer is really important.

If you have questions or you're just not sure if this is right package for you, don’t worry just drop us a line and we can chat through the options.There's no such thing as a silly question, maybe you don’t have a website just yet - that’s OK - we can help with that too.

Set Up

All our lead generation packages include the work needed to get everything going. As the basic package focuses on using Google Adwords to drive leads, the set up needs to:

  • Establish agreed goals and objectives (KPIs).
  • Set up Google Analytics, for tracking and reporting.
  • Enable conversion tracking on your website.
Marketing Channels

Google Adwords

For the basic package we recommend starting your digital lead generation journey by focusing on Google Ad Words to drive leads. As we progress we can add additional channels such as social media as required. In order to fully understand your needs and organisational requirements the basic package includes;

  • Initial strategy session.
  • Keyword research and audience identification.
  • Ongoing campaign development and ad creation.

(Search Engine Optimisation)

Good search engine optimisation ensures that when people search for relevant keyword that your site is included in the search results. The following activity is included as standard within this Basic Package.

  • Initial SEO Audit to identify any issues.
  • Recommendations and costed options to implement changes.


We include monthly reporting within the basic package so you you can see how things are going. We track a number of key metrics that ensure we stay on target and within budget. We use the following standard metrics as a minimum. We also will make recommendations for any additional metrics that help you to track your performance.

  • Number of Leads.
  • Ad performance, Cost per click, Views etc.
  • Conversion Rate (where applicable).
Optional Add-ons

In addition to the work included in this basic package, we can help you with any additional activities. Your success is our success so we will always give you honest advice and only recommend activities that will deliver against your lead generation ambitions.

Additional digital marketing channels and activity include: Content creation, additional marketing channels, email marketing social media, creative, website development, ecommerce, call tracking and more.

Working for you, working with you.

Good Digital Lead Generation takes good people with a mix of skills. We have pulled together a team of brilliant SEO tacticians, digital strategists, social media experts, growth hackers, Google specialists, and data geeks. We are a unique bunch and we love what we do.

We would love to help if we can, if you have questions or just need a bit more information do call us, we are happy to chat. No pressure, just honest advice.

If you prefer, call us on
0800 4 REV GEN


Let's generate some great leads together.

If you prefer, call us on

0800 4 REV GEN